campaign highlights the young faces behind sudden cardiac death
Thursday 15th July, MPs from all parties attended the national
launch of a hard-hitting and thought-provoking new campaign to raise
awareness of sudden cardiac death in the young.
MP, Chair of the APPG on Cardiac Risk in the Young, spoke at the
launch, which was attended by more than 20 MPs. Also there to
support the launch were CRY patrons Mark Cox and Jeremy Bates.
unveiled a poster-sized version of a new postcard at the House of
Commons – featuring the photos of 8 young (i.e. under the age of
35) people who lost their lives suddenly to previously undetected
the eight victims pictured -
who came from the Birmingham and the Midlands regions - had no apparent
symptoms or history of bad health. Yet it’s widely acknowledged that
many of the hundreds of sudden deaths which occur every year in the UK
could be prevented if simple cardiac screening was made more accessible.
Executive and Founder of CRY, Alison Cox, said; “Today marks a real
milestone in our ongoing campaign to raise awareness of sudden death in
young people. By showing just some of the faces behind the stories we read
and hear about all too often, we can help people begin to understand the
heartbreak caused by this cruel killer and highlight the fact that it can
happen to anyone, at anytime – usually without warning."
these eight faces – representing the eight lives lost a week in the UK
– show just a snap-shot of the problem. We need to keep up the pressure
and engage support from as many MPs as possible to make sure we can
prevent other families from experiencing such tragic losses.”
month, hundreds of postcards will be distributed by CRY supporters
to people in the Midlands, urging them to send it back to their
local MP. It is hoped the ‘flurry’ of postcards will encourage
MPs to add their support to the campaign and join the charity’s
All Party Parliamentary Group
A new card will be
launched every month, portraying victims from 12 different regions
across the UK. CRY hope the impact of the cards will maintain the
momentum set earlier this year when the Department of Health agreed
to add a new chapter to the National Service Framework on Coronary
Heart Disease, dedicated to deaths among young people.
CRY postcard - July 2004