A photo of a 15-year-old boy from Worcestershire who died suddenly due to an undetected heart condition features on a provoking new postcard to raise awareness of cardiac death in the young. 

Robert Poysor will be seen alongside seven other young people, including 32-year-old Scott Alan Jackson, also from the county, who all lost their lives to the condition before they were 35. 

Pioneering heart charity Cardiac Risk in the Young, which is launching the postcard, is campaigning for cardiac screening to be more accessible.  Alison Cox, founder and chief executive of CRY, said: “By showing just some of the faces behind the stories we read and hear about all too often we can help people begin to understand the heartbreak caused by this cruel killer and highlight the fact that it can happen to anyone, at anytime. 

“Yet these eight faces – representing the eight lives lost a week in the UK – show just a snapshot of the problem. 

“We need to keep up the pressure and engage support from as many MPs as possible to make sure we can prevent other families from experiencing such tragic losses."