Corporate Fundraising

Why Support CRY?

Every week in the UK, at least 12 apparently fit and healthy young people die suddenly and unexpectedly from an undiagnosed heart condition. Cardiac Risk in the Young (CRY) is the only charity in the UK offering proactive cardiac screenings to young people between the ages of 14-35. Of the 600 young sudden cardiac deaths that occur each year, 80% are in people with absolutely no prior symptoms. Identification prior to death is only possible with cardiac screening.

Since 1995, CRY has screened over 120,000 young people in order to identify any cardiac conditions that they may be carrying.  In Italy where screening is mandatory for all young people engaged in organised sport, the incidence of young sudden cardiac death has been reduced by 89%.

CRY needs your support in order to raise awareness of young sudden cardiac death, in turn reducing the incidence of young sudden cardiac deaths.

Through CRY’s screening programme, we have identified that 1 in 300 people that CRY tests will have a potentially life threatening condition and 1 in 100 people that CRY tests are identified with a less serious cardiac condition, that could cause problems later in life.

After a young sudden cardiac death, CRY offers emotional and clinical support to affected families. CRY has supported over 1,000 bereaved families. Through CRY’s myheart network, CRY provides emotional support to young people diagnosed with cardiac conditions.

CRY also funds medical research into the diagnosis and treatment of conditions that can cause young sudden cardiac death. CRY has funded more than 20 Research Fellows who have worked to further enhance our understanding of YSCD and improving our ability to diagnose and manage conditions.

For more information on the work of CRY please call 01737 363 222.

How can you support CRY?

Charity of the Year

If your company has a Charity of the Year scheme, why not nominate CRY to become your company’s charity partner!  These partnerships are great for educating staff about CRY’s work and young sudden cardiac death as well as encouraging them to raise funds and awareness. Whether it’s via mass participation events such as CRY’s Heart of London Bridges Walk or via office cake sales, CRY can provide various levels of support, in order to raise funds and awareness of our work, to match your company’s charitable giving approach.  The fundraising team would also be pleased to assist with any application processes that may be involved.


CRY holds various annual events, in which there are a variety of sponsorship opportunities available. With thousands of CRY’s supporters being involved and the opportunity to also raise awareness of the brand to the general public, it is a great opportunity for businesses to get involved.  Our corporate fundraiser would be pleased to discuss the opportunities with anybody interested.

Gifts in Kind

CRY realises that it is not always possible to make monetary donations but giving a gift in kind, whether its products or services, can be a really valuable way to support CRY without being too much of a burden on budgets. Pro Bono support can really provide the charity with expertise that would otherwise be unreachable and could shape the future of the charity.  There are many of our events that would benefit from gifted products to support those attending.


Volunteering for CRY, whether it’s in the office or at any of our events, will utilise the skills of your employees, while allowing them to develop new skills which they may not have learnt in their current role. When groups of employees volunteer, we’ve found that it motivates the workforce, increasing morale, commitment and performance. The support of companies around the UK also helps to raise awareness of the charity in communities CRY may otherwise not be able to reach.

Payroll Giving

Payroll giving is an easy and tax-effective way to support CRY’s work. Donations are deducted before tax so each £1.00 your employees gives, will only cost them 80p. Please contact the CRY office for more information about setting up your own payroll gift.

Matched Funding

Many organisations offer staff the opportunity to match their fundraising totals to increase the amount they can give to their chosen charity.  Check with your employers to see if they offer any support of financial support for your efforts.


CRY can provide you or your organisation with ways in which your staff can fundraise to support CRY. No matter how big or small your company is there are opportunities available. Employees could hold a cake sale, or if they’re feeling adventurous, they could partake in an overseas trek or adrenaline challenge.  Many organisations will have events that they hold annually so you could put CRY forward as the charity to benefit.

For help and advice on working with CRY please contact our Fundraising Team on 01737 363 222 or email

Previous Corporate Supporters

UNUM – Charity of the Year Partner 2014

CRY was chosen as Unum’s national charity partner in 2014. Unum staff took part in a wide range of fundraising and volunteering activities, including marathons, cycle rides, treks, gala balls, comedy nights. Unum’s support has continued each year with their sponsorship of CRY’s Heart of London Bridges Walk. To find out more, click here.

Chubb  –  Sponsorship of the CRY Heart of London Bridges Walk – 2010 onwards

Chubb has sponsored the Bridges Walk every year since 2010, helping CRY to run its flagship event.

Philips – Campaign Sponsorship in 2007

In 2007 Philips sponsored the Philips testmyheart Tour by donating £1,000,000 towards the cost of screening, machinery and awareness. As well as testing the hearts of young people in their communities, one of the goals of the testmyheart Tour was to screen GB Olympic athletes leading up to the Olympics in 2012. To find out more, click here.

ICAP – Beneficiary of the 2009 ICAP Charity Day

CRY was chosen as one of the charities to benefit from the ICAP Charity Day 2009, thanks to efforts of CRY supporter James Brown, whose wife Katrina died suddenly in 2006 aged 31. The funds from this day enabled CRY to establish the CRY/ICAP Clinic for Inherited Cardiovascular Diseases and Sports Cardiology at St George’s Hospital, Tooting, London, which is now the largest referral centre for inherited cardiovascular diseases in the UK. To find out more, click here.

BGC Charity Day – Beneficiary of the 2015 & 2016 BGC Charity Day

CRY was chosen as one of the charities to benefit from the BGC Charity Days in 2015 & 2016 through RP Martin.  This was thanks to the nomination by Darren Thompson, a broker for RP Martin, due to the death of his son, Jack, in 2014. The funds from this day enabled CRY to fund its cardiac screening clinic at St Georges for 2017.

McColls – Charity Partner for their Halloween Campaign in 2013 & 2014

As part of their Halloween campaign, awareness and funds were raised for CRY in many different ways such as collection pots at tills and sales promotions in which a percentage of sales for certain products were donated to CRY. Store and head office fundraising during the campaign also went to CRY.  The money raised helped to fund part of our research programme.  As part of its corporate partnership, McColl’s Retail Group also held a Dickensian Christmas carol concert with over 500 people attending. The event was held at the prestigious St John’s Smiths Square to help mark CRY’s 18th year. Musicians from the Choir of Royal Holloway University of London and the Orchestra Nova took part in this event. To find out more, click here.

Calor Gas – Charity Partner between 2009 & 2011

CRY was chosen as Charity Partner by Calor’s Managing Director, Stephen Rennie, due to the death of his son Scott Rennie in 2009. Throughout the partnership, Calor staff took part in CRY events and other events including the Great North Run and Royal Parks Half Marathon. As part of Calor’s “Gift of the Gas” scheme, CRY received £5 for every unwanted gas cylinder that was returned to Calor. To find out more, click here.

Zoom Media – Charity Partner between 2013 and 2014

Zoom Media staff took part in various fundraising events for CRY during their partnership, including Run to the Beat and CRY’s raising awareness week.  They were also able to raise awareness through their promotional screens at fitness gyms all over the country. CRY was also able to benefit from the sharing of their expertise with our promotional work. To find out more, click here.

Four Pillars – Charity of the Year in 2013

Throughout the year, Four Pillars Hotels held various events such as their Family Fun Day, sponsored events and a charity quiz night. They also arranged transport for their employees to take part in CRY’s Heart of London Bridges Walk. To find out more, click here.

Brentford FC – Free Sponsorship opportunity 2008-2010

Brentford FC chose to support CRY by placing the CRY logo on the back of their away shirts in the 2008/09 and 2009/10 seasons. On the 13th October 2008, Brentford’s away game against Notts County was shown live on Sky Sports, raising more awareness of CRY’s work. To find out more, click here.

Cardiff Blues – Charity Partner for the 2012/13 season

The Club took part in various awareness and fundraising events, which included a bake sale, in which Cardiff Blues players baked some cakes, which were then sold to supporters.  Their connections in Cardiff also led to further support from other sources. To find out more, click here.

GSK – Event sponsorship in 2007

GSK helped fund a CRY’s first ever event at the prestigious National Gallery in Trafalgar Square, London.  This was a breakfast and private viewing of the exhibition “Renaissance Siena: Art for a City”.  They also helped fund the first CRY International Medical Conference.

Intu Uxbridge – Charity of the Year for 2016 & 2017

CRY was chosen as one of two charities to be supported by the shopping centre.  Various events have bee held at Intu Uxbridge in order to raise awareness and funds for CRY. It also enabled CRY to set up its first pop-up shop in February 2016 to help raise awareness with shoppers and to sell a selection of items that had been donated from Pixie Lott’s wardrobe.  The pop-up shop was a great success for both CRY and the shopping centre. To find out more, click here.

Thomas Franks – Event sponsorship in 2013

Thomas Franks supported CRY by hosting a very special banquet at the prestigious Shiplake College to commemorate CRY’s 18th Birthday. CRY Patron John Inverdale was MC for the evening, with other CRY Patrons Rob Andrew and Simon Halliday attending the event.

BBC Lifeline Appeal – Chosen charity for February 2016 Appeal

CRY worked with the BBC Lifeline team to create an informative film hosted by CRY Patron Pixie Lott that was aired on BBC 1 on 21st Feb (and repeated later that week on BBC 2)  This raised awareness of young sudden cardiac death and the work of CRY to over one million people. To view this, click here.

National Family Portrait Awards – Chosen charity for the 2017 Awards

The Family Portrait Awards were founded by top photographers in the UK to offer high-quality family photography and prestigious awards while raising donations for CRY.  Over 50 photography studios nationwide raised awareness and funds for CRY. To find out more, click here.