Whether it’s through “Charity of the Year” partnerships, Gifts in Kind or Event Sponsorship, supporting CRY’s work through corporate giving is a great way to raise funds and awareness of CRY’s work. We are always keen to work with companies in a way that makes the best use of their resources and staff, whilst offering employees the opportunity for community involvement.
Every week in the UK, at least 12 apparently fit and healthy young people die suddenly and unexpectedly from an undiagnosed heart condition. Cardiac Risk in the Young (CRY) is the only charity in the UK offering proactive cardiac screenings to young people between the ages of 14-35. Of the 600 young sudden cardiac deaths that occur each year, 80% are in people with absolutely no prior symptoms. Identification prior to death is only possible with cardiac screening.
Since 1995, CRY has screened over 240,000 young people in order to identify any cardiac conditions that they may be carrying. In Italy where screening is mandatory for all young people engaged in organised sport, the incidence of young sudden cardiac death has been reduced by 89%.
CRY needs your support in order to raise awareness of young sudden cardiac death, in turn reducing the incidence of young sudden cardiac deaths.
Through CRY’s screening programme, we have identified that 1 in 300 people that CRY tests will have a potentially life threatening condition and 1 in 100 people that CRY tests are identified with a less serious cardiac condition, that could cause problems later in life.
After a young sudden cardiac death, CRY offers emotional and clinical support to affected families. CRY has supported over 3,000 bereaved families. Through CRY’s myheart network, CRY provides emotional support to over 450 young people diagnosed with cardiac conditions.
CRY also funds medical research into the diagnosis and treatment of conditions that can cause young sudden cardiac death. CRY has funded more than 25 Research Fellows who have worked to further enhance our understanding of young sudden cardiac death and improve our ability to diagnose and manage conditions.
Charity of the Year
If your company has a Charity of the Year scheme, why not nominate CRY to become your company’s charity partner! These partnerships are great for educating staff about CRY’s work and young sudden cardiac death as well as encouraging them to raise funds and awareness. CRY can provide various levels of support, in order to raise funds and awareness of our work, to match your company’s charitable giving approach.
Many organisations offer staff the opportunity to match their fundraising totals to increase the amount they can give to their chosen charity. Check with your employers to see if they offer any support of financial support for your efforts.
CRY holds various annual events, in which there are a variety of sponsorship opportunities available. With thousands of CRY’s supporters being involved and the opportunity to also raise awareness of the brand to the general public, it is a great opportunity for businesses to get involved. Our corporate fundraiser would be pleased to discuss the opportunities with anybody interested.
Gifts in Kind
CRY realises that it is not always possible to make monetary donations but giving a gift in kind, whether its products or services, can be a really valuable way to support CRY without being too much of a burden on budgets. Pro Bono support can really provide the charity with expertise that would otherwise be unreachable and could shape the future of the charity. There are many of our events that would benefit from gifted products to support those attending.
Payroll giving is an easy and tax-effective way to support CRY’s work. Donations are deducted before tax so each £1.00 your employees gives, will only cost them 80p. Please contact the CRY office for more information about setting up your own payroll gift.
Volunteering for CRY, whether it’s in the office or at any of our events, will utilise the skills of your employees, while allowing them to develop new skills which they may not have learnt in their current role. When groups of employees volunteer, we’ve found that it motivates the workforce, increasing morale, commitment and performance. The support of companies around the UK also helps to raise awareness of the charity in communities CRY may otherwise not be able to reach.