CRY and Philips – the Heart Screening Awareness Partnership
The Heart Screening Awareness Partnership was launched by CRY Patron David Walliams in June 2007. This is a joint initiative by CRY and Philips, with the ongoing aims of raising awareness about heart screening and making screening more accessible to young people.
After the success of the inaugural CRY Philips Test My Heart Tour in 2009, the tour returned in 2010 with 27 screening events at 9 locations in England.
Philips and CRY committed to raising heart awareness through the launch of The Heart Screening Awareness Partnership in June 2007 – designed to help families understand the simple steps involved in cardiac screening. As part of the launch, CRY Patron David Walliams appeared in a short film (right) designed to show young people that the screening process is not a scary one.
The CRY Philips Test My Heart Tour 09 was the first ever free heart testing tour in England. A fully kitted-out screening trailer visited 13 locations in England and around 2500 young people underwent cardiac screening free of charge. MPs, sports people and celebrities visited some of the screening events on the tour to lend their support.
CRY and Philips launched the Save Our Athletes Research Project in June 2007 – a 5 year inclusive athlete cardiac research study lead by CRY, also involving data from other organisations. By concentrating on all elite athletes, CRY will be able to gain a broader understanding of the effects of heavy and light exercise on the heart.