In the Media

CRY Ambassador Ivan Thomas takes on Ironman challenge to raise funds for Cardiac Risk in the Young and Professional Cricketers’ Trust.

A former Kent cricketer is taking part in an ironman competition to raise money for heart charities after a former team-mate died suddenly. Ivan Thomas, 30, had to have heart surgery as a youngster and again during his time playing for Kent. He is raising money for the Professional Cricketers’ Trust and Cardiac Risk in the Young (CRY). He said he first became aware of CRY when his university cricket captain died from a heart condition. “I was playing cricket for Leeds/Bradford University and my captain, Tommy Hardman, actually passed away in his sleep from an undetected heart condition,” Thomas said. The ironman event starts with a 3.9km (2.4 miles) swim in Lake Thun, Switzerland, followed by a 180.2km (112...

Family raise funds for heart screening in memory of Dan Parris

Nichola Parris is on a mission to prevent other families losing their children to young sudden cardiac death after her son Daniel collapsed and passed away at work in February last year. His family struggled to believe it when they were told he had suffered a young sudden cardiac death, which claims around two people under the age of 35 every day in the UK. “The day Dan died, our family’s world was torn apart,” says Nicky. “He seemed fit and healthy. It didn’t make sense that we lost him so suddenly. We miss him desperately.” After Dan’s death an autopsy and inquest took place, with the coroner recording the cause of death as sudden arrhythmic death. Experts have since suggested...

Hundreds pay tribute after tragic death of Samuel Akwasi

Hundreds of people gathered in Nottingham this weekend to pay tribute to a teenage footballer who collapsed and later died following a cardiac arrest during a football match. Samuel Akwasi, who was 13-years-old, died in hospital after suffering a cardiac arrest whilst playing for his club FC Cavaliers under-13s earlier this month. His coach, Everton Richards, said Sam will be hugely missed. “I’m going to miss him, he’s one of the leaders of the team,” he says. “When he’s not on the pitch you look around and think ‘where’s Sam?’ and it’s going to be like that when we start back” “His teammates don’t realise it now but they’re going to be looking around in defence and they’re not going to see...

Heart screening event held in memory of Madeline Siddall

A heart screening event for young people is being held in memory of a 15-year-old girl. Madeline Siddall, of Eckington, in Derbyshire, died from sudden cardiac arrest in 2011 after she collapsed at her boyfriend’s house. The fully-booked event in Warsop, Nottinghamshire, will give 100 people a electrocardiogram (ECG) on Saturday. Her mother Anne, who raised funds for the event, said she hoped it would stop others enduring what her family did. Mrs Siddally, 54, said about three or four years after Madeline’s death she decided she wanted to create a legacy for her and started fundraising for the charity Cardiac Risk in the Young (CRY). This has been used to finance Saturday’s screening event – costing £6,000 – as...

CRY encourages people to get screened after tragic death of Samuel Akwasi’s

By ITV News Central Production Journalist Rachael Lewis A cardiac arrest charity is encouraging young people to get their hearts screened after a schoolboy from Nottingham died following a football match. Samuel Akwasi, who was 13-years-old, died in hospital after suffering a cardiac arrest on the pitch. According to Cardiac Risk in the Young, every week in the UK, around 12 young people (under the age of 35) die suddenly from a previously undiagnosed heart condition. 80% of these deaths will occur with no prior symptoms. In an interview with ITV News Central Dr Steven Cox, Chief Executive of Cardiac Risk in the Young (CRY), explained why it is so important to identify these conditions early through screenings. Dr Cox said: “Tragically...

Christian Eriksen visits heart-screening event organised by CRY

Christian Eriksen and Brentford head coach Thomas Frank made a surprise visit to a heart-screening session that was put on for fans in west London on Saturday.  The heart screenings were organised by the charity Cardiac Risk in the Young (CRY) in association with the Premier League club and took place in memory of the club’s former technical director Robert Rowan.  Around 200 fans and members of staff from the club were screened.  Frank, a close friend of Rowan’s, hoped the sessions could help to save lives. He said: “I think it is a very good way of remembering a very good friend of mine.  “And it’s such an important thing – hopefully these testing days ran by CRY will maybe save one or two...

CRY Press Office

The CRY Press Office is managed by the expert team at Trinity Public Relations. The team is available to answer journalists’ questions 24:7 about all issues relating to sudden cardiac death in the young and the importance of cardiac screening.
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Media Training

Pages from 280190 CRY Fundraising Pack v8This document offers advice to CRY fundraisers/supporters about dealing with the media in a number of standard scenarios.

This pack contains two template releases, advice on setting up a photo call and writing a photo call notice that you can use to inform your contact with local and national media.