In the Media

The harrowing all to familiar scenes of Christian Eriksen

The harrowing scenes of Denmark’s midfielder Christian Eriksen collapsing during the Euro’s match against Finland sent shockwaves through living rooms across the world. Debbie Dixon, who’s son Aaron collapsed, aged 23 watched these all to familiar devastating scenes.

CRY Patron Clive Clarke hopes cardiac arrest of Christian Eriksen can help raise awareness

Christian Eriksen’s cardiac arrest must never be forgotten if sport wants to save lives, according to Clive Clarke. Midfielder Eriksen collapsed during Denmark’s opening Euro 2020 game with Finland on Saturday and needed to be resuscitated on the pitch. Former Stoke defender Clarke suffered his own cardiac arrest during half-time while playing on loan for Leicester at Nottingham Forest in August 2007. Read the full article online here.

Danielle’s heartbreak after death of fiancée Andy, 31, powers CRY campaigns and fundraising.

Danielle’s fiancée Andy Key collapsed at their Longridge home on January 15. The much loved partner, dad, son and brother, died of a hidden heart condition. The couple had been together 11 years and had been teenage sweethearts. Their son Arlo was born two years ago and they were looking forward to marrying in August after their wedding, booked for last year, had to be postponed due to the pandemic. Danielle, 29, recalled “There was absolutely no warning. In the 11 years I’ve known him he had one day off sick. He was never poorly either. Even when I had coronavirus in June he didn’t catch it off me. He wasn’t an ill person. He was just a wonderful partner,...

Miles for Murg Team to Take on 24 Peak Challenge for CRY in September 2021

Charity Today, 9th February 2021 The Miles for Murg team is a group of 7 childhood friends who have come together to raise funds and awareness for Cardiac Risk in the Young (CRY) in memory of their friend James Murgatroyd. Five years ago, James passed away due to an undiagnosed heart condition at only 27 years of age. By taking on this challenge, his friends hope to raise awareness and prevent other families and friends from suffering the loss of loved ones. “For us, as a family, it’s all about raising awareness and highlighting the importance of screening among young people – we want to make a difference and help prevent other families going through what we have,” said Rose...

BBC Inside Out South East

BBC Inside Out featured CRY and supporters, Sue & Chris Dewhirst, and Ann Demaine in their programme on Sunday 20th January. Sue Dewhirst is followed through the process of getting genetic testing for heart conditions after the death of her son, Matthew Dewhirst. Ann Demaine talks of the importance of screening at Bodmin College, Cornwall in memory of her son, Tom Demaine. – starts at 10.25

13 Year Old Junior Golfer and CRY Fundraiser is Awarded Hero’s Handshake

The Golf Business, 25th July 2019 Archie Qualtrough from Gough, Lincolnshire received the award from the Young Golf Ambassadors in recognition of his hard work in raising money for charity. Archie has raised over £5000 through participating in various golf challenges which include a 24-hour Golf marathon, a 100 Golf Holes in a Day challenge at Cavendish and New Mills Golf Clubs and a five-day 84-mile Coast to Coast Golfathon from Mayport Golf Club to Tynemouth Golf Club. He raised the money in memory of two Derbyshire youths who tragically passed away as teenagers, High Peak cycling champion Charlie Craig, and rugby player, Ben Stollery. The money raised in memory of Charlie, who died in his sleep, goes towards Cardiac...

CRY Press Office

The CRY Press Office is managed by the expert team at Trinity Public Relations. The team is available to answer journalists’ questions 24:7 about all issues relating to sudden cardiac death in the young and the importance of cardiac screening.
More Information

Media Training

Pages from 280190 CRY Fundraising Pack v8This document offers advice to CRY fundraisers/supporters about dealing with the media in a number of standard scenarios.

This pack contains two template releases, advice on setting up a photo call and writing a photo call notice that you can use to inform your contact with local and national media.