Creativity – 27th November 2014
Every week in the U.K., twelve seemingly fit and healthy young people die suddenly from a previously undiagnosed heart condition — in many cases without any warning.
That’s the message that the charity CRY (Cardiac Risk in the Young) aims to highlight in this powerful and unnerving spot. It centers on a young rugby player experiencing the highs and lows of a match, while a heartbeat plays out under the soundtrack. After tragedy strikes, we’re told, “Don’t wait until it’s too late. Get your heart tested.”