Sponsoring the CRY Heart of London Bridges Walk 2020

Now in its 14th year, the success of the CRY Heart of London Bridges Walk is thanks to the continued support of our participants and sponsors. The event offers participants the opportunity to show support for CRY, remember/support those affected and help raise awareness of young sudden cardiac death. Last year, nearly 1,600 participants took part in the event, raising over £71,000 to date, which went towards supporting our vital work.

This is an exceptional opportunity for you to promote your brand to CRY’s large supporter base as well as to members of the general public who will be enjoying a day out in some of central London’s most popular and busy areas. Sponsoring this event can also enhance your image showing your commitment and concern for a worthy cause.

Our overall aim is to ensure that our event costs are covered, so that any money raised by our participants goes directly towards funding our core aims.

There are various sponsorship opportunities for this event. As with most sponsorship, your logo and name can appear on a variety of leaflets and posters on the day, on our website and, potentially, a variety of media sources promoting the event. Your support will also be acknowledged via our Facebook page with over 31,000 likes, on our Twitter account that has over 17,000 followers and also on our Instagram, before and after the event.

In addition to promoting your brand, supporting this event can also provide your staff with volunteering opportunities and the chance to participate in the walk itself. We are keen to work with companies in a way that makes best use of their resources and staff, which helps promote their brand, while offering employees the opportunity for community involvement.

Previous sponsors of this event include UNUM, SC Johnson, Chubb, ServiceMaster and London Bridge City. CRY has also received refreshment donations from Lucozade Ribena Suntory, Hippeas, PopChips and Eat Natural. Many of these sponsors have gone on to support the event on a regular basis.

If you are interested in funding a specific area of the event, some of the costs include:

• Venue, security and equipment hire
• Supporter T-shirts
• Refreshments
• Promotional leaflets and items
• Medals

If you would like a more detailed breakdown of goods and services that we require for this event, or have any questions about the event, please contact CRY on 01737 363222 or email CRY at events@c-r-y.org.uk.

Alternatively, if you work for a company that could potentially support CRY’s Heart of London Bridges Walk, we would be very grateful if you could download this template BW 2019 Sponsorship Email Template and forward it on to the relevant person within your company.


“We were proud to be one of CRY’s corporate partners in 2014 and are delighted that we can continue to support this fantastic charity through this flagship annual event. It’s a truly wonderful sight to see so many people walking through the streets of London wearing their CRY T-shirts with pride. We would recommend getting involved to any company.” Susan Sanderson, UNUM Corporate Social Responsibility Manager

“ServiceMaster Clean Newbury support the CRY Bridges walk due to the support given to us following the death of our daughter Claire and their invaluable work in raising awareness of YSCD” Nick Dee ShaplandManaging Director