25th March 2010

Leeds Metropolitan University PR students Elizabeth Taylor, Adam Burns and Becky Knowles held a SADS awareness raising campaign at the city centre campus and manned a CRY information stand, after reading about the death of 19 year old Leeds student, Tom Reid.

The students handed out CRY leaflets and spoke with other students and interacted and engaged with them by asking them to write a message to a loved one on a heart shaped sticky note which was then displayed on a glass wall spelling out the word ‘SADS’.

Natalie (Tom’s cousin) and Halina and Antony (Tom’s parents) joined the PR Team for a short while from lunchtime (Natalie and Halina pictured, right).

“It was a very inspiring and memorable day and we are sincerely grateful to the PR Team for their amazing enthusiasm, support and dedication that they have given to us over the last few months and in their brilliant efforts in raising awareness amongst so many young students and staff at Leeds Metropolitan University.”

Elizabeth Taylor has gone on to write a press release which has now been published in a public relations magazine (Behind the Spin):-

http://www.behindthespin.com/news/pr-students-raise-awareness-of-sads

Thank you most sincerely to all involved in this successful campaign.