This news comes alongside the announcement that MD of Sunrise Radio, Tony Lit MBE, has been made a new Ambassador for Cardiac Risk in the Young (CRY). Tony first approached CRY following the death due to an undiagnosed heart condition of the 17 year old son of a family friend. As a father of three himself, Tony made the pledge, “whatever support Sunrise Radio and I can give personally, over and above, I shall do so.”
Initially, the partnership between CRY and Sunrise Radio will run for 12 months and will entail advertising, community messaging, interviews and testimonials with CRY’s medical experts and families who have been affected by young sudden cardiac death, as well as social media posts and video content on the Sunrise Radio YouTube Channel. Already, on-air promotions are planned to support and advertise major CRY events such as the annual “Heart of London Bridges Walk” as well as a concert soon to be held at the Hammersmith Apollo on 16th February. This event is organised by singer-song writer Arjun [Coomaraswamy], in memory of his wife, Natasha, who tragically passed away of sudden cardiac arrest in September 2018 at just 30 years old.
Tony stated: “The responsibility of running an iconic radio service like Sunrise Radio goes far beyond selling commercials and programming airtime for me and my team. Sunrise is now in its 31st year of broadcasting to the South Asian community and over the years it has become much more than a source for entertainment but is also relied upon for important community messages, news and information. It’s absolutely vital that we do our bit in society and support charitable organisations like CRY. There can be nothing worse than losing a young life needlessly in our country in this day and age. That’s why awareness campaigns like this are so important as we work together with CRY to save young lives and invoke real change in communities across the United Kingdom.”