The Stable – 26th November 2014
BBH’s TVC for Cardiac Risk in the Young (CRY) isn’t left of centre. It’s true to life. A fit young man collapses on the football field, suffers a cardiac arrest and dies. Yes, of course, the ad is given much of its power by the fact that real life is more shocking then fiction, but listen closely to the sound.
Preventing young sudden cardiac deaths through awareness, screening and research, and supporting affected families.
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