Traversare l'Atlantico a remi in solitaria
Solo Vela – 4th February 2015 Matteo Perucchini nel dicembre 2015 attraverserà l’Atlantico a remi in solitario. Read More (page in Italian)
The Shocking Truth Portrayed In Hard-Hitting New Campaign
Countryside La Vie – 29/01/2015 Short film screened for the first time at House of Commons awareness event tracks moments leading up to “fatal” collapse on the rugby pitch The national charity, Cardiac Risk in the Young, CRY (during its annual raising awareness week) is unveiling a new campaign to demonstrate the sudden, spontaneous and shocking
McColl's raises £173,000 for cardiac charity
Convenience Store – 23rd December 2014 McColl’s Retail Group has raised £173,000 for the Cardiac Risk in the Young (CRY) charity. Read More
Digital PR specialists use Christmas card cash for charity donation
Bdaily – 16th December 2014 A PR and online marketing agency will be sending a charitable donation instead of Christmas cards this year. Outwrite will be spreading seasonal good will online via email and social media after donating its festive greetings card budget to Cardiac Risk in the Young (CRY). Read More
Sky Academy Sports Scholarships: Olivia Breen blogs on meeting HRH Prince Charles
Sky Sports – 5th December 2014 Life continues to be really good for me! I have had a really good solid block of winter training and I am really happy as I have stayed fit and healthy for the whole time. I know that I have become significantly stronger over the last few months with all
Family pulls together and completes bucket list for late brother and son
Irish Examiner – 1st December 2014 A family toasted the memory of their beloved son and brother at the weekend as they ticked off the last item on his bucket list, and ran a pub for a night. Read More
Charity ad delivers 'smack in the face' to drive awareness of sudden cardiac deaths
Marketing Magazine – 1st December 2014 BBH has created a pro-bono TV ad to raise awareness of sudden cardiac deaths for youth charity, Cardiac Risk in the Young (CRY). The 60-second ad, called Beaten, is the first for the charity and aims to emphasise the importance of cardiac screening among young people. Read More
BBH on Creating a Campaign for CRY
Shots – 28th November 2014 Yesterday, assistant producer David Lynch, of BBH London, attended a campaign launch at the House of Commons. It wasn’t for a big brand or to promote the latest product on the market, but instead was to meet with sufferers and the families of victims of undiagnosed heart conditions. Read More
Cardiac Risk in the Young: Beaten
Best Ads on TV – 27th November 2014 Cardiac Risk in the Young (CRY), the national charity which raises awareness about sudden cardiac deaths in young people resulting from undiagnosed heart conditions, has today launched their first ever advertising campaign during a Parliamentary reception at the House Of Commons. Read More
BBH London helps Cardiac Risk in the Young launch debut campaign
Zenopa – 27th November 2014 BBH London has helped Cardiac Risk in the Young (CRY) launch its first ever advertising campaign by developing an emotive short film. Read More
BBH Sheds Light on Youth Cardiac Risk in PSA for CRY
AgencySpy – Mediabistro – 26th November 2014 BBH London created a PSA campaign for Cardiac Risk in the Young (CRY), a UK charity founded in 1995 which “raises awareness about sudden cardiac deaths in young people resulting from undiagnosed heart conditions.” Read More
The sound of real life
The Stable – 26th November 2014 BBH’s TVC for Cardiac Risk in the Young (CRY) isn’t left of centre. It’s true to life. A fit young man collapses on the football field, suffers a cardiac arrest and dies. Yes, of course, the ad is given much of its power by the fact that real life is
Check Out BBH London's Shocking Spot for This Cardiac Health Charity
Little Black Book – 26th November 2014 Cardiac Risk in the Young (CRY), the national charity which raises awareness about sudden cardiac deaths in young people resulting from undiagnosed heart conditions, has today launched their first ever advertising campaign during a Parliamentary reception at the House Of Commons. Read More
A Rugby Game Has a Shocking Result in This Unnerving U.K. Charity Spot
Creativity – 27th November 2014 Every week in the U.K., twelve seemingly fit and healthy young people die suddenly from a previously undiagnosed heart condition — in many cases without any warning. That’s the message that the charity CRY (Cardiac Risk in the Young) aims to highlight in this powerful and unnerving spot. It centers on
Cardiac Risk in the Young launches debut campaign to raise awareness of undiagnosed heart conditions
The Drum – 26th November 2014 Cardiac Risk in the Young (CRY), a national charity which raises awareness of sudden cardiac deaths in young people as the result of undiagnosed heart conditions, has unveiled its first advertising campaign at a Parliamentary reception at the House of Commons. Read More
Sudden cardiac death: compelling new video released
ITV News – 26th November 2014 A compelling new video has been released to raise awareness of sudden cardiac death in the young. Matthew Dewhirst, who was 17 and from Shropshire, collapsed and died on the rugby field. His parents didn’t know he had an underlying heart condition. Read More
Doctors call for cardiac screening in the young
OnMedica.com – 26th November 2014 Doctors are today joining bereaved parents in calling for young people with signs and symptoms of possible cardiac problems to undergo careful testing, to cut the risk of sudden cardiac death in the young. But they also want cardiac screening for all young people, especially those involved in organised sport. They
New video targets teen heart deaths
Politics Home – 26th November 2014 CEO of Cardiac Risk in the Young, Alison Cox, says medics need to ‘wake up’ to the fact that 80% of teen heart deaths have no warning symptoms. A teenage rugby player collapses on the pitch in front of his teammates and supporters. Fit and sporty, he is the person
Grief-stricken mother who lost her super-fit 17-year-old son to undiagnosed heart condition says ALL teens should be given simple £35 heart test
Daily Mail – 25th November 2014 Matthew Dewhirst was a much wanted and deeply loved son, who was conceived after nine gruelling IVF attempts. As his mother Sue, now 56, says: ‘We wanted a child so desperately, we’d have done anything. ‘I kept thinking: “Next time it’ll be our turn to be lucky.” ’ When she
Louis on call for medics as Abba becomes Abbatoir for one night only
Irish Independent – 23rd November 2014 …They were crying tears of absolute hilarity at the CRY Ball in Leopardtown last Friday night after four of the country’s top cardiologists got dressed up in satin and silks to perform ‘Mamma Mia’. Read More
Fabrice Muamba collapse has led to huge increase in heart tests among young
Sky Sports – 13th November 2014 New figures reveal the number of young people having heart tests has nearly doubled since Fabrice Muamba collapsed from a cardiac arrest during an FA Cup match in 2012. Charity Cardiac Risk in the Young (CRY) have told Sky Sports almost 16,000 people were screened in 2013/14 – compared with
Bid for a Wizz Air return flight and raise cash in memory of network planner Michael Grundy
anna.aero – 12th November 2014 Michael Grundy was aged just 25 when he collapsed and died while participating in the Nike Budapest Half Marathon in September 2013. An alumnus of the Cranfield Air Transport Management post graduate programme, Michael was a Network Development and Scheduling Manager for Wizz Air in Geneva when he died. Read More
Too scared to sleep after my siblings never woke up
Reveal Magazine – 21st October 2014 Rhona Lawson’s terrified of sleeping after her sister and younger brother died of Sudden Adult Death Syndrome – they went to bed and didn’t wake up. Read More
Tragedy as girl, 15, collapses and dies after having a suspected heart attack while playing football
Daily Mail – 20th October 2014 A 15-year-old girl collapsed and died from a suspected heart attack while playing in a football match yesterday. Read More