35p from every £1 spent goes to CRY’s cardiac screening services, to subsidise the cost and increase the availability for young people. This money combined with the money for research, goes directly towards saving young lives.
CRY’s research grants cover not only research into the prevention of young sudden cardiac death, but also interlink with CRY’s support support services and cardiac screenings. Through CRY’s research programme we are able to provide clinical support services in cardiology and pathology.
15p from every £1 spent goes towards raising awareness. Raising awareness includes providing posters and literature free of charge to anyone who requests them it; providing medical and support information to the public and medical practitioners, via social and print media; and providing up-to-date website information that is easily found via search engines such as Google.
It may appear that only 7p from every £1 spent goes towards support. However, support is also an integral part of everything else that CRY does. For example, money spent on research allows CRY to support families via a specialist cardiac pathology service – giving families important answers about the cause of death. All of the family members who have been trained to become bereavement supporters do this as volunteers. We currently have 22 bereaved family members (parents, siblings and partners) who are volunteers providing support to help other bereaved family members. The CRY Centre for Inherited Cardiac Conditions and Sports Cardiology also offers clinical support, through testing and safeguarding other family members following a death or a diagnosis of a condition.
Fundraising and Governance
16.5p from every £1 spent enables CRY to support fundraisers. This is through providing advice and materials; and also ensuring that any funds raised are correctly allocated, thanked and – most importantly – recorded as being raised in memory of a specific individual (where applicable). CRY strives to keep fundraising and governance costs to a minimum; and is also committed to transparency with regards to how funds are used, what initiatives / activities are ongoing and how the charity is achieving its aims. CRY is registered with The Fundraising Regulator and has also created a set of fundraising principles (found here).